British retailer Debenhams this year ran a Mother’s Day promotion, calling on viewers to make their mums feel special on Mother’s Day, celebrated on April 3 in the UK. A television commercial presents children and adults calling out to their mothers in their time of need. The ad finishes with the line, “Make whats-her-name feel special this Mother’s Day”, and takes viewers to a Feel Special microsite where they can send the film as a personalised movie e-card. Debenhams donated 5% of the price of online orders to the charity Breast Cancer Campaign when purchases were placed via the e-card page.
Click on the image below to play the Mothers Day video in YouTube (HD)
The Debenhams Mothers Day campaign was developed at JWT, London, by executive creative director Russell Ramsey, creative director Nicholla Longley, art director Simon Horton, copywriter Hannah Ford, agency producer Roy Swansborough, account director Alex Clarke. Media was handled at Carat.