DiGi Telecommunications in Malaysia is running “Dear Malaysians”, a social networking campaign encouraging people to come together with apology and forgiveness in the spirit of Hari Raya (end of Ramadan), Hari Merdeka (31 August) and 1Malaysia (September 16). A three minute online video shows people holding signs with their apologies for past mistakes, with music, “For Forgiveness”, by singer-songwriter Min’Z. The Dear Malaysians campaign is online at dearmalaysians.com, redirected to a section on the the DiGi Facebook page, where Malaysians are invited to send a picture or video of their own apologies. The best submissions overall will be compiled into a video to be uploaded on Malaysia Day. “Forgiveness doesn’t change the past but it does brighten the future. Join us in brightening someone’s day one apology at a time.”
Click on the image below to play the video in YouTube (HD)
The Dear Malaysians campaign was developed at Naga DDB, Selangor, Malaysia.