Dear Malaysians Say Sorry

DiGi Telecommunications in Malaysia is running “Dear Malaysians”, a social networking campaign encouraging people to come together with apology and forgiveness in the spirit of Hari Raya (end of Ramadan), Hari Merdeka (31 August) and 1Malaysia (September 16). A three minute online video shows people holding signs with their apologies for past mistakes, with music, “For Forgiveness”, by singer-songwriter Min’Z. The Dear Malaysians campaign is online at, redirected to a section on the the DiGi Facebook page, where Malaysians are invited to send a picture or video of their own apologies. The best submissions overall will be compiled into a video to be uploaded on Malaysia Day. “Forgiveness doesn’t change the past but it does brighten the future. Join us in brightening someone’s day one apology at a time.”

Impatient Driver Apology in Dear Malaysians campaign

Click on the image below to play the Dear Malaysians video.

Dear Mom Apology in Dear Malaysians campaign
Dear Ladies Apology in Dear Malaysians campaign
Dear Taxi Passenger Apology in Dear Malaysians campaign
Minta Maaf Apology in Dear Malaysians campaign
Dear Malaysians Facebook Page

Dear Malaysians Credits

The Dear Malaysians campaign was developed at Naga DDB, Selangor, Malaysia, by executive creative director Alvin Teoh, creative director/copywriter Wong Sen Kiat, art director Carina Teo, agency producer Sharon De Silva, account supervisor Sarina Sham, account managers Daniel Wong and Betty Leo, working with Digi team Sulin Lau, Chan May Ling and Amelia Lee.

Filming was shot by director Tan Chee Meng.

Digital elements were produced by web designer Bryan Kwan Tzu En, programmers Chan Wei Min, Siong Wei Kang, project manager Yam Wai Yan, producer Charllene Andria.

Music, by Min’z, was produced at Effectory Music.

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