Dear Malaysians Say Sorry

DiGi Telecommunications in Malaysia is running “Dear Malaysians”, a social networking campaign encouraging people to come together with apology and forgiveness in the spirit of Hari Raya (end of Ramadan), Hari Merdeka (31 August) and 1Malaysia (September 16). A three minute online video shows people holding signs with their apologies for past mistakes, with music, “For Forgiveness”, by singer-songwriter Min’Z. The Dear Malaysians campaign is online at dearmalaysians.com, redirected to a section on the the DiGi Facebook page, where Malaysians are invited to send a picture or video of their own apologies. The best submissions overall will be compiled into a video to be uploaded on Malaysia Day. “Forgiveness doesn’t change the past but it does brighten the future. Join us in brightening someone’s day one apology at a time.”

Impatient Driver Apology in Dear Malaysians campaign


Click on the image below to play the video in YouTube (HD)

Dear Mom Apology in Dear Malaysians campaign

Dear Ladies Apology in Dear Malaysians campaign

Dear Taxi Passenger Apology in Dear Malaysians campaign

Minta Maaf Apology in Dear Malaysians campaign

Dear Malaysians Facebook Page

Credits

The Dear Malaysians campaign was developed at Naga DDB, Selangor, Malaysia.

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