De Bijenkorf, a luxury department store in Amsterdam brought in a riot police squad to keep their crazy three day sale safe, in this television commercial from The Netherlands. The ad captures the calm before the storm as the police ride out to meet their greatest challenge. Will they live to tell the tale?
Click on the image below to play the video in YouTube (HD)
The Riot Police ad was developed at Selmore, Amsterdam, by creative director/art director Jakko Achterberg, creative director/copywriter Niels Westra, agency producer Patrick Nelemans, planner Otto Van Der Harst, account supervisor Olivier Koning, account managers Rina Verweij, Mira Weijs, working with De Bijenkorf marketing team Robert Bohemen, Eva Vermeulen and Bianca Koot.