National Foods in Australia is promoting Dare Iced Coffee as the source of inspiration for young men with family and friendship challenges. “Family Functions” presents a young man who despairs at the dysfunctional behaviour shown at his family functions. “Juvenile Mate” presents another bloke who’s best friend whose fun behaviour has become too dangerous. In these times of trouble our heroes turn to Dare Iced coffee for some inspiration.
Click on the image below to play the Family Functions video in YouTube (HD)
Click on the image below to play the Juvenile Mate video in YouTube (HD)
The Fix It campaign was developed at AJF Partnership, Sydney, by creative director Josh Stephens, copywriter Glenn Dalton, art director Andy Jones, producer Jennie McCartney, group account director Stephanie Sieber, account director Lucy Haworth and account manager Kate Crone, working with National FOods category marketing director Mark Davis, marketing manager Brent Whelan, brand manager Bridie Cowell and assistant brand manager Lucy Smith.
Filming was shot by director Tim Bullock via Prodigy Films, Sydney, with executive producer Jonathan Samway, producer Kate Sawyer, director of photography Germain McMicking and editor Adam Wills. Sound was produced by Steve Williams at Flagstaff Studios.