Crash the Super Bowl with Doritos and Pepsi Max

Pepsico plans to show six user-generated commercials in the 2011 Super Bowl, three for Doritos and three for Pepsi Max. The “Crash the Super Bowl” commercials will be chosen from ten finalists, whittled down from an entry list of 5,600 hopeful entries. The Crash the Super Bowl contest once again has an amazing $5 million in prize money. To get a piece of the $5 million the winning ads need to score one of the top three spots in the USA Today Super Bowl Ad Meter. If all top three spots are won by Crash the Super Bowl Ads the full $5 million are distributed. Read on to view the ten finalists. Voting ends in the next eight hours…

Crash the Super Bowl Finalists


Birthday Wishes, by Heather Kasprzak, brings adult aspirations to a children’s birthday party. Click on the image below to play the Birthday Wishes video in YouTube (HD)

Adam and Eve, by (Element217) Stephen Schuster, brings the crunch of Doritos to the Garden of Eden. Click on the image below to play the Adam and Eve video in YouTube (HD)

The Best Part, by (GMummies) Tyler Dixon, celebrates the concentrated flavors left at the bottom of Doritos packets. Click on the image below to play the Best Part video in YouTube (HD)

House Sitting, by (Tyoosaki) Tynesha Williams, creative director at Sanders\Wingo, suggests that Doritos may have restorative powers. Click on the image below to play the House Sitting video in YouTube (HD)

Pug Attack, by JR Burningham, turns dog teasing on its head with Pepsi Max. Click on the image below to play the Pug Attack video in YouTube (HD)

Torpedo Cooler, by Brendan Hayward, uses Pepsi Max for a new form of nerd revenge. Click on the image below to play the Torpedo Cooler video in YouTube (HD)

Love Hurts, by Brad Bosley, brings Pepsi Max to the rescue of a hen-pecked guy.
Click on the image below to play the Love Hurts video in YouTube (HD)

First Date, by (Shadow Edge) Nick Simotas, presents Pepsi Max along side sex in the mind of a male dater. Click on the image below to play the First Date video in YouTube (HD)

Elevator, by Cloverhill Pictures Michael Doneger, holds out Pepsi Max as the last chance for a guy in the elevator. Click on the image below to play the Elevator video in YouTube (HD)

Zero Calories? Pssh!, by (BrandyGill74) Brandy Gill, tests the Pepsi Max claim in a focus group. Click on the image below to play the Zero Calories video in YouTube (HD)

Credits

The Crash the Super Bowl 2011 campaign was developed at both Goodby, Silverstein & Partners (Doritos) and TBWA\Chiat\Day (Pepsi Max).

Music was licensed by APM. See more information on the tracks here.