Countless Reasons to Live

Cancer Patients’ Association of Slovenia (Društvo onkoloških bolnikov Slovenije) marked its 25th anniversary this year with “Countless Reasons to Live”, an integrated advertising campaign using photography and film to assure cancer patients that they are not alone. The campaign’s home at nestetorazlogov.si provides visitors an opportunity to contribute one of their countless reasons to live, read other entries and view photos and videos from well known Slovenian artists. The Reason to Live campaign also included TV ads, print ads, a Facebook application, web banners, radio ads, Facebook, Twitter, an art exhibition, a book and T-shirts.

Reason to Live #3062 Saša Hess

“Imam nesteto razlogov za zivljenje” (I have countless reasons to live)

Reason to Live #36 Matjaž Tančič
Reason to Live #85 Mitja Božič
Reason to Live #145 Jaka Vinšek
Reason to Live #1112 Branislav Milošević
Reason to Live #9 Samo Vidic
Reason to Live #45 Igor Škafar
Reason to Live #105 Arne Hodalič
Reason to Live #200 Klemen Prepeluh
Reason to Live #230 Aljoša Rebolj
Reason to Live #780 Ciril Jazbec
Reason to Live #1455 Matjaž Tančič
Reason to Live #1566 Maj Pavček

Click on the image below to play the Reason to Live #1024 video.

Click on the image below to play the Reason to Live #54 video.

Click on the image below to play the Reason to Live #400 video.

Click on the image below to play the Reason to Live #537 video.

Click on the image below to play the Reason to Live #428 video.

Reason to Live Credits

The Countless Reasons to Live campaign was developed at Imelda Ogilvy, Ljubljana, Slovenia, by creative director Jure Požun, copywriters Andrej Baša and Jure Požun, art director Branislav Milošević, with photographers Samo Vidic (#9), Matjaž Tančič (#36), Igor Škafar (#45), Mitja Božič (#85), Arne Hodalič (#105), Jaka Vinšek (#145), Klemen Prepeluh (#200), Aljoša Rebolj (#230), Ciril Jazbec (#780), Branislav Milošević (#1112), Matjaž Tančič (#1455), Maj Pavček (#1566) and Saša Hess (#3062), Matjaž Tančič, and director Miha Knific.

The site was developed at Studio Tibor.