Cancer Patients’ Association of Slovenia (Društvo onkoloških bolnikov Slovenije) marked its 25th anniversary this year with “Countless Reasons to Live”, an integrated advertising campaign using photography and film to assure cancer patients that they are not alone. The campaign’s home at nestetorazlogov.si provides visitors an opportunity to contribute one of their countless reasons to live, read other entries and view photos and videos from well known Slovenian artists. The campaign also included TV ads, print ads, a Facebook application, web banners, radio ads, Facebook, Twitter, an art exhibition, a book and T-shirts.
“Imam nesteto razlogov za zivljenje” (I have countless reasons to live)
Click on the image below to play the Reason #1024 video in YouTube (HD)
Click on the image below to play the Reason #54 video in YouTube (HD)
Click on the image below to play the Reason #400 video in YouTube (HD)
Click on the image below to play the Reason #537 video in YouTube (HD)
Click on the image below to play the Reason #428 video in YouTube (HD)
The Countless Reasons to Live campaign was developed at Imelda Ogilvy, Ljubljana, Slovenia, by creative director Jure Požun, copywriters Andrej Baša and Jure Požun, art director Branislav Milošević, with photographers Samo Vidic (#9), Matjaž Tančič (#36), Igor Škafar (#45), Mitja Božič (#85), Arne Hodalič (#105), Jaka Vinšek (#145), Klemen Prepeluh (#200), Aljoša Rebolj (#230), Ciril Jazbec (#780), Branislav Milošević (#1112), Matjaž Tančič (#1455), Maj Pavček (#1566) and Saša Hess (#3062), Matjaž Tančič, and director Miha Knific.
The site was developed at Studio Tibor.