Countless Reasons to Live

Cancer Patients’ Association of Slovenia (Društvo onkoloških bolnikov Slovenije) marked its 25th anniversary this year with “Countless Reasons to Live”, an integrated advertising campaign using photography and film to assure cancer patients that they are not alone. The campaign’s home at nestetorazlogov.si provides visitors an opportunity to contribute one of their countless reasons to live, read other entries and view photos and videos from well known Slovenian artists. The campaign also included TV ads, print ads, a Facebook application, web banners, radio ads, Facebook, Twitter, an art exhibition, a book and T-shirts.

Reason #3062 Saša Hess


“Imam nesteto razlogov za zivljenje” (I have countless reasons to live)

Reason #36 Matjaž Tančič

Reason #85 Mitja Božič

Reason #145 Jaka Vinšek

Reason #1112 Branislav Milošević

Reason #9 Samo Vidic

Reason #45 Igor Škafar

Reason #105 Arne Hodalič

Reason #200 Klemen Prepeluh

Reason #230 Aljoša Rebolj

Reason #780 Ciril Jazbec

Reason #1455 Matjaž Tančič

Reason #1566 Maj Pavček

Click on the image below to play the Reason #1024 video in YouTube (HD)

Click on the image below to play the Reason #54 video in YouTube (HD)

Click on the image below to play the Reason #400 video in YouTube (HD)

Click on the image below to play the Reason #537 video in YouTube (HD)

Click on the image below to play the Reason #428 video in YouTube (HD)

Credits

The Countless Reasons to Live campaign was developed at Imelda Ogilvy, Ljubljana, Slovenia, by creative director Jure Požun, copywriters Andrej Baša and Jure Požun, art director Branislav Milošević, with photographers Samo Vidic (#9), Matjaž Tančič (#36), Igor Škafar (#45), Mitja Božič (#85), Arne Hodalič (#105), Jaka Vinšek (#145), Klemen Prepeluh (#200), Aljoša Rebolj (#230), Ciril Jazbec (#780), Branislav Milošević (#1112), Matjaž Tančič (#1455), Maj Pavček (#1566) and Saša Hess (#3062), Matjaž Tančič, and director Miha Knific.

The site was developed at Studio Tibor.