Comparis, an online production comparison service in Switzerland, is running “Onion Ring”, a television commercial aimed at people buying new motor vehicles. A new car owner looks forward to the joy of driving his new Volkswagen SUV only to be brought back to the reality by the onion-ring-munching cross-dressing guy in the back seat. “Does your car insurance still match your car? Time to change.”
Click on the image below to play the video in YouTube (HD)
The Onion Ring ad was developed at Walker, Zürich, by creative director Pius Walker, art director/copywriter Golf Nuntawat Chaipornkaew, account directors Cornelia Nünlist and Lisa Binkert.