Community First Credit Union is running an advertisement on a “stretched bus” highlighting the flexibility of the company’s fixed rate home loan. The tag line, “We put your interest first”, appears on a bus wrap with a difference. Working with Electric Art, Sydney agency I.D.E.A.S. created a 3D illustration by taking an existing image of the bus, manipulating it to make it seem the whole bus has been stretched out of shape when this new image is overlaid on the actual bus.
The Flexible Bus wrap campaign was developed at I.D.E.A.S., Sydney, by creative Max Landrak and account manager Adrian Leppard, working with Jane Caro. Photography by Stephen Stewart was retouched at Electric Art.