Columbia Sportwear is running an advertising campaign featuring Ice Man Wim Hof, an anti-spokesperson who will never wear the brand’s clothing. The campaign, online at columbia.com/wimhof, includes a series of mini documentaries, filmed in Lapland, Finland, contrasting the man who never gets cold with the rest of us who would in the cold need Columbia’s Omni-Heat Electronic outerwear provides instant warmth at the touch of a button.
To Wim, jumping into the icy Arctic ocean wearing only a pair of shorts is no big deal. The secret to his success? Simply his mind. He’s set 18 world records and completely confused scientists with his baffling ability to stay warm in the coldest conditions. Click on the image below to play the Meet Wim Hof video in YouTube (HD)
Click on the image below to play the Another Day a the Office video in YouTube (HD)
Click on the image below to play the Go Fish video in YouTube (HD)
Click on the image below to play the Ice Hole video in YouTube (HD)
Click on the image below to play the Unplugged video in YouTube (HD)
Click on the image below to play the Behind the Scenes video in YouTube (HD)
The Ice Man campaign was developed at Butler, Shine, Stern & Partners, Sausalito, by executive creative directors Mike Shine and John Butler, creative director Tom Coates, senior copywriter Chris Bull, senior art directors Alex Rice, Shahin Edalati and Trevor Steinbacher (interactive), director of broadcast production Adrienne Cummins, agency producer Luke Rzewnicki and interactive producer Garrett Delorm.
Filming was shot by director Henrik Sundgren via ACNE, Stockholm, and Woodpecker Film, with executive producers Fran McGivern, Richard Bjorlin and Pal Asberg, line producers Johnny Parker and Anna Bergstrom, Hannu Kalliolahti, director of photography Jallo Faber.
Photographer was Ture Lillegraven at First Shot Productions with producer Zach Crawford.