Coca Cola in Israel is running “Train”, a television and outdoor advertising campaign combining street art and flip book animation. A group of graffiti artists spray paint a train to provide them with a few seconds of entertainment, an exciting cinematic sequence of iconic Cola Zero visual language. Music is “You Got Me” by The Kinks.
Click on the image below to play the video in YouTube (HD)
The Coke Zero Train ad was developed at Dahaf-1, Tel Aviv.
Filming was shot by director Rani Carmeli via Gustavo Productions, Tel Aviv, with director of photography Avi Karpick.
Design, animation and effects were produced at Gravity, Tel Aviv, by chief creative director Ilan Bouni, head of art and design department Israel Breslev, head of 3D and compositing department Yoav Savaryego.
Gravity installed all visual online set design (including the skyline matte painting) alongside embellishment of the train and graffiti animation work. To develop the graffiti artwork, multiple layers were composited to facilitate illusionary visuals as well as support the brand iconography. The train was composited by the Gravity team at 24 frames per second, while the animation was significantly slowed down.
Sound was designed and mixed by Shmulik Noifeld.