Coca Cola continued the Happiness theme at the 2011 Super Bowl with “Siege”, an animated commercial set in a mythical world. An army of invading ogres is set to storm a castle, bringing out their fire-breathing dragon to destroy their enemies’ defences. What they don’t count on is the Ice Dragon, Coca Cola and fireworks. Sometimes a little happiness is the most effective weapon.
Click on the image below to play the Siege video in YouTube (HD)
The Siege ad was developed at Wieden+Kennedy Portland by executive creative producers Mark Fitzloff and Susan Hoffman, creative director Hal Curtis, creative director/copywriter Sheena Brady, agency producers Matt Hunnicutt and Lindsay Reed, agency executive producer Ben Grylewicz.
Animation and concept design were produced at Nexus by directors Fx and Mat, visual concept team Smith & Foulkes, Sheena Brady and Shannon McGlothin, executive creative director Chris O’Reilly, executive producer Julia Parfitt, producer Isobel Conroy, production manager Claire Thompson,
CGI/Animation was produced at Framestore by VFX supervisor Diarmid Harrison-Murray, VFX producer Sarah Hiddlestone, CG supervisor Simon French, animation lead Mike Mellor, crowd lead Johnny Han, composite lead Russell Dodgson, FX Lead Martin Aufinger.
Music and sound design were produced at Stimmung by composer/arranger Robert Miller (with original composition and elements of Tchaichovsky’s 1812 Overture), music executive producer Ceinwyn Clark, music producer Joey Reyes and sound designer Gus Koven.
Sound was mixed at Lime Studios by Loren Silber, producer Jessica Locke.