Coca Cola – Santa’s Forgotten Letters
Ogilvy Brasil has come out with a mid-year Christmas commercial, “Santa’s Forgotten Letters”. In 2010 the advertising agency went to the town of Santa Claus, USA, and discovered in a museum there letters that people had sent to Santa Claus over 40 years ago. 75 letters were selected from a range of 60,000 letters. The agency’s mission then was to find the authors that Santa Claus would deliver the gifts requested when they were children. What if Santa knocked on your door and gave you something you asked for 40 years ago?
Click on the image below to play the Forgotten Letters video.
The Forgotten Letters campaign was developed at Ogilvy Brazil, Sao Paulo, by executive creative director Anselmo Ramos, creative director Claudio Lima, art directors Izabella Cabral and Pedro Izique, copywriters Fred Aramis and Meg Farquhar, head of production Nana Bittencourt, account team Luis Carlos Franco, Ana Paula Perdigão and Claudia Bastos, working with Coca Cola advertising director Guido Rosales.
Filming was shot by directors Alex & Ricardo Mehedff via Hungry Man, Rio de Janeiro, with field producer Susanne Shropshire, editor Alex Mehedff, motion graphics designer Rubens Angelo, and post producer Rodrigo Oliveira
Sound and music were produced at Swing Musica by Andrés Goldstein and Daniel Tarrab, Buenos Aires.