Coca Cola on the Border

Coca Cola returns to the border patrol for a new television commercial, aired during the 2011 Super Bowl. Working in dry and remote places is a thirsty business, but patriotism does not always allow for the sharing of happiness. Border tells the story of two soldiers from rival nations who are able to put aside their differences and, for the briefest of moments, see each other as individuals as they share an ice-cold bottle of Coke. See also last year’s Border Crossing ad with the Football World Cup theme.

Coca Cola Border

Click on the image below to play the Coca Cola Border video.


The Border spot was developed at Wieden+Kennedy, Portland, by creative directors Hal Curtis and Sheena Brady, art director Craig Allen, copywriter Eric Kallman, agency producers Erika Madison and Matt Hunnicutt.

Filming was shot by director Adam Hashemi via Furlined with executive producer Eriks Krumins, producer Ben Mann and director of photography Lasse Frank.

Editor was Steve Gandolfi at Cut & Run with assistant editor Isaac Chen.

Post production and VFX were produced at The Mill, Los Angeles, by VFX producer Enca Kaul, 2D lead artists Phil Crowe, assist team Narbeh Mardirossian, Gavin Camp, and Nick Taylor.

Music is “Sarabande” by Handel (Suite for Keyboard (Suite de´╗┐ Piece), Vol. 2, No. 4 In D Minor, HWV 437), produced at Barking Owl.