Coca Cola Happiness Truck

Coca Cola has taken the Happiness Machine campaign to new levels with appearances of the Happiness Truck around the world. Over 25 videos around the world took inspiration from the original Happiness Machine, each with the question, “Where will happiness strike next?”. Now we have a Coca Cola delivery truck converted into a happiness machine on wheels delivering “doses” of happiness in the streets of Rio De Janeiro, Brazil, and Marikina City, in The Philippines. See the Where Will Happiness Strike Next site and Facebook hub to follow the truck’s progress.

Coca Cola Happiness Truck

Click on the image below to play the Rio de Janeiro Happiness Truck experience in YouTube

Click on the image below to play the Rio (Blocks) video.

Watch the Coca-Cola Philippines Happiness Truck, as it gives a simple taste of happiness to the residents of Marikina City. Click on the image below to play the Philippines Happiness Truck video.


The Happiness Machine and Truck campaigns were developed and produced at Definition 6, Atlanta.

See the original Happiness Machine story here at The Inspiration Room.

Filed under: Ambient, Coca Cola, Commercials