Coca Cola has launched the Great Happyfication, an all-singing, all-dancing six-minute animation that distills the secrets of happiness, the latest episode in the Happiness Factory series. A longtime champion of happiness, Coca-Cola has always tried to express a refreshingly positive view of the world, bringing us, among others, “Enjoy Life” (1924), the creation of the Coca-Cola Santa Claus (1931), and more recently “Open Happiness” (2009). The Great Happyfication is set across the epic landscapes of the Happiness Factory, narrated by Pete, a wham-bam-magic-man, and Wendy, the most enthusiastic cheerleader you will ever meet, meeting a glamorous trio of penguins, kissy puppies and a mortar man along the way.
Click on the image below to play the Great Happyfication video in YouTube (HD)
Launched at the World of Coca-Cola attraction in Atlanta in June, the Great Happyfication has now premiered on the global stage on Facebook to over 34 million of Coca-Cola’s Facebook fans, and will be supported by seeding and social media.
The Great Happyfication campaign was developed at Wieden+Kennedy Amsterdam by executive creative directors Eric Quennoy, Mark Bernath, art director Mathew Jerrett, copywriter Sean Vij, broadcast director Erik Verheijen, agency producer Olivier Klonhammer, planner Amanda Feve, group account director Andrew Kay, account director Philip Jacobson, account manager Ilkay Dibekoglu, project manager Kate Blumer, business affairs director Karen Crossley, working with Coca-Cola VP Global Advertising Strategy and Content Excellence Jonathan Mildenhall, Global Communications Manager David Campbell, Group Director Film and Music Production Nick Felder, Creative Producer, Film & Music, Global Content Excellence Rachel Holbrook, Creative Director World of Coca-Cola Craig Lovin.
The Great Happyfication was produced at Psyop via Smuggler, by creative directors Todd Mueller and Kylie Matulick, executive producer Kim Wildenburg, producer Amanda Miller, assistant producer Chase Masterson, animation lead Dan Vislocky, 3D lead Kyle Cassidy, compositing leads Danny Koenig, Jason Conradt, storyboard artist Josh Weisenfeld, editor Brett Nicoletti, lead Flame Miles Essmiler, lead desktop compositor Danny Koenig, compositors Sohee Sohn, Falko Paeper, Cris Kong, Jason Conradt, Joseph Chan, modelers Wendy Klein, Rie Ito, riggers Sean Kealey, Vadim Kivayev, animators Matt Ornstein, Matt Connolly, Minor Gaytan, Chris Meek, Jakob Frey, David Bokser, Lindsey Butterworth, Sashdy Arvelo, Frantz Vidal, Kevin Koch, Jason Shum, Yvain Gnabro, Michael Cawood, Michael Warner, texture team Wendy Klein and Rie Ito, lighters Kyle Cassidy, Katie Yoon, Robby Branham, Ryan McDougal, Barry Kreigshauer, Stephen Delalla, Yuichiro Yamashita, particles team Kiel Gnebba, Wayne Hollingsworth, Victor Garza, and script editor Jesse Kretschmer.
Sound was designed at Henryboy by sound designer Bill Chesley and executive producer Kate Gibson.
Audio post production was done at Grand Central Sound Studios by sound designer/mixer Raja Sehgal.
Music was produced at Human Worldwide by composers Edmond Dunne, Timothy Moore, Andrew Bloch and Morgan Visconti.