Coca Cola Goal
Coca Cola has released “Gols”, a new commercial promoting its Copa Coca Cola program in Brazil, featuring animation from Lobo. A soccer practice involving two young boys moves onto the streets, taking in young and old. The Copa Coca Cola is an international program, started in Mexico in 1998, offering teenagers a chance to play soccer using FIFA regulations on FIFA-sized fields. The football focus takes on special significance as Brazil prepares to host the FIFA World Cup in 2014.
Click on the image below to play the Goals video in YouTube (HD)
The Goal campaign was developed at JWT, Sao Paulo, by creative director Roberto Fernandez, art director Filipe Cuvero, copywriter Christian Fontana, producers Renata Sayão, Daniele Pizzo and Vanessa Nunes.
Animation was produced at Vetor Zero by directing collective Lobo (Guto Terni and Nando Cohen) with executive producers Alberto Lopes and Sérgio Salles, character developers Marcos Felix, Fernando Cintra and Manuel Augusto Dischinger, concept artists Manuel Augusto Dischinger, Ernesto Issamu and Davi Calil, storyboard artist Davi Calil, 2D coordinator Valeria Souza Santos, CG supervisors Fábio Shiguemura and Tiago Dias, 3D coordinator Cristiane Santos, modelers Filipe Lopes, Rafael Ghencev, Daniel Ho Ito, Danilo Enoki, Daniel Adami, Guga Certain, Iara Furuse Abigalil and Marcos Smirkoff, rigging team Richard Maegaki, Danilo Pinheiro, Wesley Schneider and Vivi Adade, animation team Helio Takahashi, Jason Tadeu Oliveira, Aulo Licino and Guilherme Gubert, script team Giovani Menegel and Rogério Miyagi, particles artist Cristian Lucas, rendering team Tiago Dias, Rafael Martinez and Ricardo Riamonde, compositors Tiago Dias and Bruno Ferrari, and Flame artist José Eduardo Ambrósio.
Sound and music were produced at YB Music, Anvil Fx and Afroreggea.