Coca Cola Arctic White for Polar Bears

Coca-Cola Canada is changing the colour of its iconic red can in the “Arctic Home” campaign, raising awareness and funds for WWF efforts to protect the polar bear’s habitat. Coca-Cola will contribute $2 million to WWF over the next five years, and through the “Arctic Home” campaign, will match consumer donations made until March 15, 2012, up to $1 million USD.

Coca Cola White Cans


On iCoke.ca, visitors can explore, experience and learn about the polar bear and its Arctic home, watch video chats with WWF scientists, track virtual polar bear sightings, and make donations to the WWF cause.

Coca Cola icoke.ca Polar Bears site

“This campaign is about working together to save one of the most important places on Earth,” said Gerald Butts, President and CEO of World Wildlife Fund. “As sea ice continues to melt at alarming rates, polar bears and local communities alike are threatened. With Coca-Cola’s support, we can expand our reach and impact to help chart a sustainable future for this critical Arctic ecosystem.”

Coca Cola 12 Pack White Cans

Coca-Cola and WWF also have partnered with MacGillivray Freeman Films, which is working with Warner Bros. Pictures and IMAX Corporation to co-produce the new IMAX® film To The Arctic 3D, scheduled for release in 2012. Coca-Cola’s “Arctic Home” television commercials and content on the website ArcticHome.com feature sneak preview footage from the film. The film follows a mother polar bear and her cubs as they navigate the changing Arctic landscape. Click on the image below to play the video in YouTube (HD)

Download the Inspiration Room iPhone app free at the iTunes App Store.
This entry was posted in Coca Cola, WWF and tagged . Bookmark the permalink.
Location Canada Canada

3 Responses to Coca Cola Arctic White for Polar Bears

  1. D says:

    Really cool campaign, simple design always works better.

  2. That’s a great idea. Maybe this project also aims to improve their social corporate image… That’s still a way to help the polar bears and federate people for a good cause!

Leave a Reply