Clean Energy Future
The Australian Government has launched “Clean Energy Future”, an integrated advertising campaign design to provide the Australian community with information about the Government’s plan for a clean energy future. The campaign, online at cleanenergyfuture.gov.au, climatechange.gov.au, Facebook, Twitter (@cefgovau) and Youtube, provides information on what the Government’s plan means for households, businesses and communities. Television commercials feature real Australians who work in large and small organisations involved in creating a clean energy future for Australia. The campaign also includes print and radio advertisements, along with brochures.
Click on the image below to play the Australia’s Clean Energy Future video.
Click on the image below to play the Creating a Clean Energy Future video.
Click on the image below to play the Cutting Carbon Pollution video.
Click on the image below to play the Household Assistance video.
Click on the image below to play the Why act on carbon pollution now? video.
Click on the image below to play the How does carbon pricing work? video.
Greg Combet, Minister for the Environment, introduces the Clean Energy Future concept. Click on the image below to play the Greg Combet video.
Professor Will Steffen, Executive Director of Climate Change institute, Australian National University, and Commissioner, Climate Commission, talks about the risks of rises in temperature and sea level. Click on the image below to play the video.
The campaign includes a range of videos outlining the ways households will be helped to deal with the effects of the Price on Carbon. Click on the image below to play Mick’s video.
The following three commercials are currently set as “private”. Dr Doone Wyborn is Chief Scientist at Geodynamics. Chris McGrath is Development Manager, Infigen, a company responsible for building wind farms. Alex Wonhas is director of the Energy Transformed Flagship in CSIRO, the government’s scientific research community.
The Clean Energy Future campaign was developed at Smart, Melbourne. The site was developed at Osky Interactive, Canberra.
Music was produced at Electric Dreams.