Clean Energy Future in Australia

The Australian Government has launched “Clean Energy Future”, an integrated advertising campaign design to provide the Australian community with information about the Government’s plan for a clean energy future. The campaign, online at cleanenergyfuture.gov.au, climatechange.gov.au, Facebook, Twitter (@cefgovau) and Youtube, provides information on what the Government’s plan means for households, businesses and communities. Television commercials feature real Australians who work in large and small organisations involved in creating a clean energy future for Australia. The campaign also includes print and radio advertisements, along with brochures.

Clean Energy Future

Click on the image below to play the Australia’s Clean Energy Future video.

Click on the image below to play the Creating a Clean Energy Future video.

Click on the image below to play the Why act on carbon pollution now? video.

Click on the image below to play the How does carbon pricing work? video.

The campaign includes a range of videos outlining the ways households will be helped to deal with the effects of the Price on Carbon.

Click on the image below to play the Household Assistance video.

Click on the image below to play Mick’s video.

The following three commercials are currently set as “private”. Dr Doone Wyborn is Chief Scientist at Geodynamics. Chris McGrath is Development Manager, Infigen, a company responsible for building wind farms. Alex Wonhas is director of the Energy Transformed Flagship in CSIRO, the government’s scientific research community.

Clean Energy Future Credits

The Clean Energy Future campaign was developed at Smart, Melbourne. The site was developed at Osky Interactive, Canberra.

Filming was shot by director Ben Lawrence via The Feds.

Music was produced at Electric Dreams.