Citroën DS4 A Bit Much For Some

Citroen‘s sponsorship of the second series of “An Idiot Abroad” on Sky One is being promoted with a series of short bumper advertisements directed by British comedian/director Richard Ayoade. The ads feature a nosey neighbor who comments and shakes his head at all the fun the family next door is having as they pile into their Citroen DS4. Clearly, the guy doesn’t get out much. An Idiot Abroad, an eight-episode series, stars Ricky Gervais, Stephen Merchant and Karl Pilkington. According to Jules Tilstone, marketing director of Citroen UK, the audience and tone of the show are a great fit for the DS4, a family car it is targeting at a more adventurous buyer. “Citroen DS4. A Bit Much for Some”.

Citroen Idiot Abroad ad


Click on the image below to play the first video in YouTube (HD)

Click on the image below to play the second video in YouTube (HD)

Credits

The Idiot Abroad bumper campaign was developed at Euro RSCG London by creative director Brendan Wilkins, art director/copywriter George Brettell, agency producer Lou Mumford.

Filming was shot by director Richard Ayoade via Moxie Pictures with producer Jess Ensor, director of photography Magni Agustsson, art director Gary Williamson, costume designer Rosa Dias.

Editor was Quinn Williams at TenThree. Post production was done at The Mill, London.