CinemaxX, a cinema company in Germany, has launched “Maxximum Sound”, an advertising capaign focusing on the cinema chain’s new sound system. The commercial brings together two rival parties, fast cars, weapons and a suitcase, with high speed shots slowed down to break down complex noises into their various parts.
Click on the image below to play the Maxximum Sound video in YouTube (HD)
The Maxximum concept was developed at Schönheitsfarm by creative director/director/editor Alexander Breker, art director Mark Wickenkamp, storyboard artist Jörn Peper, director of photography/colorist Eike Rieche, producer Jessica Müller, high speed motion control artist Christian Fritz, special effects artist Ulf Mülder, editor Torsten Eichten, 3D artists Jan Elsner and Manuel Bamberger, online editors/compositors Lynn Hartmann, Jona Maluck and Philipp Kehl, working with CinemaxX project managers Alper Iseri and Marcel Brieske, Acrobat consultants Kai Kramer and Guido Behrenswerth.
Sound and music were produced at White Horse Music by composers Steven Schwalbe, Kahlil Feegel and Steve Patuta.