Campaign Against Drinking and Driving (CADD) in Yorkshire, UK launched a festive print campaign to remind drivers of the dangers of Drinking and Driving in the run up to Christmas 2011. Created by JWT London, the print ads ‘Present’, ‘Bauble’ and ‘Cracker’ show road traffic accidents and feature the line ‘Christmas is just around the corner. Don’t drink and drive
CADD.org.uk”
Credits
The CADD Christmas campaign was developed at JWT, London, by executive creative director Russell Ramsey, copywriter Adam Griffin, art director Rob Spicer, account manager Bronwen Foster-Butler, art buyer Stuart Heyburn, photographer Chris Frazer-Smith.
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