The Churches Advertising Network in the UK has released a new poster in their campaign, featuring the slogan “Christmas starts with Christ”. The 2011 campaign resets the nativity in modern professions and high street fashions. Shepherds become cycle couriers and plasterers. Wise men are successful entrepreneurs and their gifts are iconic “treasures” of modern culture: a Swarovski crystal perfume bottle, a Faberge egg and a replica Damian Hirst skull. All are sharply dressed. But the traditional nativity arrangement is unchanged, with Jesus as its clear focus. And the message is compelling: “However you dress it up… Christmas Starts with Christ”. It’s the meeting of Christianity and high street consumerism, with Christ in the middle.