Canadian Chris Tarry is both an accomplished author and a highly distinguished jazz musician based in New York. Rethink Canada was given the challenge of packaging his latest CD, Rest of the Story, in a way that highlighted both of these talents and reflected the creativity of his work. The agency answered the brief by turning the CD package into a book of Tarry’s short stories. The illustrations first set the stage and draw the reader to the stories, while the album’s musical landscape completes the picture, thus becoming the Rest of the Story. As an extra twist, the CD lies at the bottom of a large die-cut hole in the book, mirroring the fall of the character from the cover illustration. The thoughtfulness of Tarry’s work finds its echo in every aspect of the packaging, from the detailed drawings to the foil lettering and silver ribbon marker.
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New York City based Tarry is an internationally celebrated electric bass player. With three Juno Awards (the Canadian Grammy), eight Juno Award nominations and other high-profile accolades, he has established himself as one of North America’s top musicians. Chris’s last Juno Award-winning CD, Almost Certainly Dreaming, garnered high praise from jazz fans and critics around the world. His new album, Rest of the Story, was released March 3, 2011 on Nineteen Eight Records. Chris is also a fiction writer whose stories have appeared in The G.W. Review, PANK, Freefall Magazine, Paradigm Journal, Opium Magazine, Northville Review, Drunken Boat, The Absent Willow Review, Metazen and others.
The Rest of the Story book was designed at Rethink Canada, Vancouver, by designer Jeff Harrison (@jeffharrison1), illustrator Kim Ridgewell, producer Kerry Bhangu and account manager Daylan Wong. Printing was done at Metropolitan Fine Printers, Vancouver.
“Rest Of The Story” features Dan Weiss – drums, Pete McCann – guitar, Henry Hey – piano, Kelly Jefferson – saxophone, and Chris Tarry – bass/compositions.