The Strauss Group in Israel reinvited the long running slogan “Always With You” for “Elite’s Chocolate Cow”, by flying a team to remote backpacker destinations bringing the homeland chocolate to young Israeli backpackers. The surprised backpackers were filmed sending greetings to their loved ones abroad, broadcast on television and made available online at www.paraelite.co.il and Elite YouTube channel.
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The Big Trip campaign was developed at BBR Saatchi & Saatchi, Tel Aviv, by creative director Yoram Levi, creative director Nadav Pressman, copywriters Eran (Shushu) Spanier and Tom Reuveni, art director Eyal Segal, head of production and content Dorit Gvilli, producers Gali Starkman and Bosmat Marmarely, account manager Idit Zuckerman, executive account supervisor Amit Alter, account executive Gili Naveh, VP planning Daniel Weissman, planning supervisor Nir Abraham, planner Amir Rosner, digital supervisor Liza Assulin, digital creative director Eddie Goldenberg, art director digital Yaron Sagy, digital designer Shir Shefler, digital programmer Steve Reiches, digital account manager Inna Rozenfeld, new media team Inbar Greenberg and Liron Cohen. Production was by Mula.