Chivas Regal, the Pernod-Ricard luxury Scotch whisky brand, has launched “Here’s to Friendship”, an advertising campaign centred on two stories about real friendship directed by Academy Award winning short film maker Joachim Back. The two films, “Big Bear” and “Twinkle”, focus on the trials, tribulations and idiosyncrasies of modern male friendships. Each film centres around a group of four friends, taking the audience through break-ups, breakdowns and good times.
In “Here’s to Big Bear” we find four friends stranded at a train station in the middle of nowhere. With no cell reception, no water, and no sign of life, they are forced to set off across the desert in search of a way home. We join them on their sun-scorched journey, one that leads them to an unexpected encounter with ‘Big Bear’. Click on the image below to play the Here’s to Big Bear video in YouTube (HD)
In the second film, “Here’s to Twinkle”, Sammy gets his heart broken leaving Joe, Emilio and Nicholas to pick up the pieces. They know the drill. A day of beach, bowling and basketball to take his mind off his misery. But despite their efforts it finally takes ‘Twinkle’ to put a smile back on Sammy’s face. Click on the image below to play the Here’s to Twinkle video in YouTube (HD)
Click on the image below to play the Here’s to Real Friends trailer in YouTube (HD)
Chivas Regal hopes the films will resonate with “a new breed of gentleman enjoying close-knit friendships with his loyal male friends,” identified by findings that underpin the wider Live with Chivalry campaign. The films form part of Chivas Regal’s ongoing Live with Chivalry campaign which launched in 2008 and encourages men to aspire not just to have more, but to be more.
The Here’s to Friendship campaign was developed at Euro RSCG London by creative director Mick Mahoney, art director Consuelo Andronoff, copywriters Ben Clapp and Russell Schaller, agency producer Josie Sibson-Potts, production assistant Katy Dell.
Filming was shot by director Joachim Back via Park Pictures with director of photography Sebastian Blenkov, production designer Richard Lasalle, producer Tim Kerrison, executive producer Stephen Brierley, costume designer Matt Goldman, production coordinator Freya Silk, unit production manager Marina Grana, by 1st assistant director Tirso Diaz-Jares Rueda.
Local production was done at Moonlighting Chile, Santiago, by executive producer Sylvie Dube, line producer Francisco Javier Rojas, production manager Veronica Meza and art director Consuelo Andronoff.
Editor was Russell Icke at The Whitehouse Post with producer Lisa Kenrik.
Post production was done at Moving Picture Company by VFX artist Tom Harding, colorist Jean-Clement Soret, producer Leianna Campbell, executive producer Alex Varley.