Chipotle Cultivate Foundation Awareness
Chipotle has launched a new short film, “Abandoned”, continuing the Chipotle Cultivate Foundation campaign raising awareness about the economic hardship family farmers face in an increasingly industrialized American agriculture system. “Abandoned” opens with a shot of three boys trashing an abandoned home, until they realize that the family that lived there probably wasn’t so different from the ones they come from. Music is “Mama, Don’t Let Your Babies Grow up to Be Cowboys,” written by Willie Nelson and Waylon Jennings, and performed by Karen O, lead singer of the Yeah Yeah Yeahs. The film promotes a fundraiser being held on Halloween at all Chipotle restaurants to benefit the Chipotle Cultivate Foundation and Farm Aid.
Click on the image below to play the Abandoned video in YouTube (HD)
The Abandoned short film follows on from the success of “Back To Start”, featuring a Willie Nelson rendition of Coldplay’s “The Scientist.” A farmer grows his farm into an industrial animal factory until he realizes the benefits of sustainable farming — and turns it back. Click on the image below to play the Back to Start video in YouTube (HD)
The Chipotle Cultivate Foundation advertising campaign was developed at Creative Artists Agency.
Filming for Abandoned was shot by director David Altobelli via Doomsday Entertainment with producer Jonathan Wang, executive producer Danielle Hinde, director of photography Larkin Seiple, editor Luke Lynch, production designer John Furgason, and art director Jesse Fleece.
Music, performed by Karen O, was produced by Justin Stanley.
Filming and animation for Back To Start was shot by director/designer Johnny Kelly via Nexus Productions with Clapham Road Studios director of photography Matthew Day, camera assistant Max Halstead, electrician Aldo Camilleri, set production designer Graham Staughton, art department Gordon Allen, Joe Kirton, Ben Côte, puppet producer Artem, puppet wrangler Joe James, rigger Gary Faulkner, set animator Matthew Cooper, character animator Gary Cureton, producer Liz Chan, production managers Claire Thompson and Alistair Pratten, executive producers Cedric Gairard, Chris O’Reilly and Charlotte Bavasso, compositors Alasdair Brotherston, John Taylor, Sonia Lev, 3D previsualisation team Mark Davies and Wayne Kresil, 3D animator Christian Johnson.
Sound was produced at Fonic by sound designer Barnaby Templer, Foley artist Sue Harding and mixer JM Finch.