UK homeless charity Centrepoint has signed up YouTube singing sensations Luminites to front its Christmas campaign with a cover of Ralph McTell’s track “Streets of London”. The music video, designed to raise awareness of homeless youth, features Ella, a homeless teenager, along with members of the band. The music video coincided with a print advertising campaign, a celebrity sleep out in Exchange Square, Broadgate, Facebook appeals, and an advent calendar online at guardian.co.uk/centrepoint.
Click on the image below to play the Streets of London video in YouTube (HD)
At the coldest time of year, we desperately need your help. Every minute we waste between now and Christmas makes it more likely that homeless young people will yet again have to spend the festive season on the freezing streets. Ella is typical of the young people we’re trying to reach before Christmas. Thrown out of her home by an abusive mother, she faces another terrifying winter simply trying to survive. Click on the image below to play Ella’s story in YouTube (HD)
Click on the image below to play the Sleepout video in YouTube (HD)