Castrol is running “Tested to Perfection”, a visual arts rich commercial in which newly reformulate Castrol Edge motor oil is put to the test. A hyper-realized product demonstration transforms newly reformulated Castrol EDGE motor oil into an animated super hero that flows through the toughest challenges a car engine endures to deliver on the promise that it is “Tested to Perfection.” Ogilvy NY and Psyop worked together to create the ultimate test track to show the rigors that went into formulating and testing the new Castrol EDGE, showing what happens when the oil passes through three tests: Loop, Camshaft and Forest. The new campaign, featured in television, online and print elements, is currently running in the US and will roll out in Europe, Latin America and Asia over the next several months.
Click on the image below to play the Tested To Perfection video in YouTube (HD)
In explaining the process, Psyop Creative Director Eben Mears said, “We took the direction of total reality, in terms of shooting film and made everything appear real and possible, and blended in a hint of sci-fi to break the literal constraints of imagination. It felt a bit like a video game, where challenges arise and obstacles pop up, but it was vital that everything appear on first glance as if in a real, possible environment.”
The Tested To Perfection was developed at Ogilvy and Mather New York by executive director Sung Chang, creative director Craig Mannion, art director Andreas Hoff, art director Lukas Lund, executive producers Melanie Baublis and Dave Lambert, managing director Kurt Lundberg, and marketing director Al DeDona.
Filming and animation was produced at Psyop via Smuggler by creative directors Eben Mears and Anh Tuyet Vu, executive producer Lydia Holness, producer Crystal Campbell, assistant producer Justin Romero, Smuggler executive producers Patrick Milling Smith and Brian Carmody, Lisa Rich, Allison Kunzman and Laura Thoel, live action producer Michael Schlenker, director of photography Linus Sandgren, VFX supervisors Joerg Liebold, Jamie Scott, designers Anh Tuyet Vu, Jordan Taylor, Tae Kim, Jon Saunders, editor Cass Vanini, storyboard artist Ben Chan, Cobra commander Tony Barbieri, previz team Jae Ham, Gooshun Wang, Jason Vega, Chris Santioanni, modeling team Anthony Patti, Alek Vacura, Dan Fine, Tony Jung, Jordan Harvey Entae Kim and Ihsu Yoon, rigging team Jordan Harvey and Zed Bennett, animation team Gooshun Wang, Jae Ham, Eban Byrne, Pat Porter, Michael Shin, VFX artists Miguel Salek, Eban Byrne, Todd Akita, lighting team Anthony Patti, Cody Chen, Jeff Chavez, Denis Kozyrev, Aaron Baker, Dan Gregoras and Russ Wooton, Alvin Bae, Entae Kim, lighting pipeline technial director Jonah Friedman, lead tracking artist Joerg Liebold, lead compositors Bogdan Mihajlovic and Jamie Scott, compositors Nick Tanner, Adam Flynn, Kirk Balden, Roto Filaments
Music was produced at Q Department by producers Kelly Fulton and Peter Gannon. Sound was designed at Jafbox Sound by sound designer/executive producer Joseph Fraioli. Sound was mixed at Sound Lounge by Phil Loeb.