Carmax Kid in a Candy Store

Carmax, the US car sales network, ran its first Super Bowl campaign this year with “Kid in a Candy Store” and “Gas Station”. Great customer-centric service, coupled with great selection, is so unusual these days that it will make you feel like a kid in a candy store, or a geek at a robot convention, a mermaid at a swim meet, a wrestler in a folding chair factory, a hippie in a drum circle, an acrobat in a mattress store. “I feel like a customer at CarMax”. And if you do get good service in a gas station, as in the 1950s, you may find yourself disoriented…

Carmax Kid in a Candy Store

Click on the image below to play the video.

Click on the image below to play the Service Station video.


The Candy Store and Gas Station ads were developed at Amalgamated, New York, by Chief Creative Officer Eric Silver, executive producer Cheri Anderson.

Filming was shot by director Tom Kuntz via MJZ with executive producer Jeff Scruton, line producer Scott Kaplan, director of photography Jo Willems.

Editor was Gavin Cutler at MacKenzie Cutler. Colorist was Stefan Sonnenfeld at Company 3.

VFX was produced at Framestore by executive producer James Razzall, shoot supervisor Adrian Hurley, Flame artists Tom Leckie, Raul Ortego, Murray Butler, Miyuki Shimamoto, Ben Cronin, Roto/assist Sabrina Tenore, digital matte painter Callum McKeveny.

Sound was produced at Sound Lounge by engineer Philip Loeb.