Carmax, the US car sales network, ran its first Super Bowl campaign this year with “Kid in a Candy Store” and “Gas Station”. Great customer-centric service, coupled with great selection, is so unusual these days that it will make you feel like a kid in a candy store, or a geek at a robot convention, a mermaid at a swim meet, a wrestler in a folding chair factory, a hippie in a drum circle, an acrobat in a mattress store. “I feel like a customer at CarMax”. And if you do get good service in a gas station, as in the 1950s, you may find yourself disoriented…
Click on the image below to play the video in YouTube (HD)
Click on the image below to play the Service Station video in YouTube (HD)
The Candy Store and Gas Station ads were developed at Amalgamated, New York, by Chief Creative Officer Eric Silver, executive producer Cheri Anderson.
VFX was produced at Framestore by executive producer James Razzall, shoot supervisor Adrian Hurley, Flame artists Tom Leckie, Raul Ortego, Murray Butler, Miyuki Shimamoto, Ben Cronin, Roto/assist Sabrina Tenore, digital matte painter Callum McKeveny.
Sound was produced at Sound Lounge by engineer Philip Loeb.