Fosters Group is strengthening the Carlton MID “Stay a Little Longer” advertising campaign with “Spending too much time with the wife?”, a series of print advertisements. The Stay a Little Longer work has always encouraged men who need a break from the kids, mortgages and work stress, to spend a little more time with their mates at the pub drinking Carlton MID beer. This campaign simply highlights the dangers of not adhering to this advice. The main danger, that is particularly horrific, is that you will end up not only dressing like your wife but also looking like her.
The Spending Too Much Time with Wife campaign was developed at Clemenger BBDO Melbourne by executive creative director Ant Keogh, art director Anthony Phillips, copywriter Richard Williams, producer Josie Amato, account director Nick Cohen, agency producer Cindy Merlin, account manager Toby Beaumont, client team directors Scott Tabe-Lewis and Andrew Meldrum