Carlsberg Unbottled Courage

Carlsberg Sweden is on a mission to unbottle the courage that brews in all of us. Not just any courage but the kind you need in social situations. The people of Sweden are generally cautious and reserved. Working with Akestam Holst the beer company created a competition and social app for iPhone and Android to find and reward Sweden’s most courageous. The Unbottle Yourself app contains over 500 missions, each representing a social challenge. Many missions require you to use smart phone features and social media to succeed. The competition for a party weekend in Hong Kong starts April 5 and will run until April 17, 2011, after which app owners will be able to continue to use the app and challenge their friends in a fun social game.

Carlsberg Unbottle Yourself app


The Unbottled campaign includes a series of “how to” videos hosted on the Unbottled YouTube channel.

Click on the image below to play the Unbottle Yourself trailer in YouTube (HD)

Click on the image below to play the Mission #21 video in YouTube (HD)

Credits

The Unbottled campaign was developed at Åkestam Holst, Stockholm, by creative director Martin Cedergren, art director Björn Gustafsson, copywriter Patrick Dry, creatives Alex Picha, Ida Tenggren, Jerker Winther and Sara Clewemar.

Production was by B-Reel and Monterosa.

Download the Inspiration Room iPhone app free at the iTunes App Store.
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Location Sweden Sweden

One Response to Carlsberg Unbottled Courage

  1. Michael Jones says:

    Good idea and had potential but poorly done.

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