Carlsberg in Sweden is running a fresh advertising campaign for Ramlösa, a completely natural mineral water brand registered 1707. “Time Travel”, a television commercial, is designed to communicate Ramlosa’s naturalness and give the water a premium vibe. What would happen if you had to call back in time to order your Ramlösa, 70 years, to be exact. That’s how long it takes for rain to travel through 20 layers of sandstone, clay, coal and sand. Drop by drop it slowly finds its way down to the spring, 90 metres below the surface, and become Ramlösa.
Click on the image below to play the video in YouTube (HD)
The Ramlosa campaign was developed at Akestam Holst, Stockholm, by creative director Martin Cedegren, copywriter Monica Born, art director Annika Tangius, account director Sara Clewemar, account manager Ikka Norberg, planner Kerker Winther, agency producers Camilla Geijer and Another Production.
Filming was shot by director Mikael Marcimain via B-Reel Films, with producers Johannes Ahlund and Rikard Aström, and director of photography Jallo Faber. Post production was done at The Chimney Pot, Stockholm.