Carl’s Jr Anthem Just the Way It Is

Carl’s Jr, the Burger Restaurant chain, has launched a new advertising campaign targeting young hungry men. At Carl’s Jr., they believe in burgers and a bunch of other stuff. They believe in big, juicy burgers. And they believe in telling the world what they believe whenever they believe they can. According to “Anthem”, they’re Carl’s Jr. And that’s Just The Way It Is.

Carl's Jr Anthem truck


Click on the image below to play the Anthem commercial in YouTube (HD)

Click on the image below to play the Behind the Scenes video in YouTube (HD)

Credits

The Carl’s Jr Anthem commercial was developed at David&Goliath by chief Creative officer David Angelo, executive creative director Colin Jeffery, creative director John Battle, creative director Jason Karley, associate creative director Phil Covitz, executive producer, managing director Carol Lombard, executive producer Paul Albanese.

Filming was shot by director Matt Aselton via Arts & Sciences with executive producer Marc Marrie, line producer Eric Sedorovitz, director of photography Toby Irwin.

Editor was Geoff Hounsell at Arcade Edit, executive producer Deanne Mehling, senior producer Ali Reed, assistant editor Will Hasell. Colorist was Mike Pethel at Company 3. Post production was done at Brickyard VFX by VFX supervisor George Fitz and head of production Diana Young.

Music was produced at Beacon Street Studios by composers Andrew Feltenstein, John Nau and senior producer Adrea Lavezzoli, with sound mixer Paul Hurtubise. Sound was designed by Chris Winston at ON Music and Sound.