Canon PowerShot More Fun Under Water

The new Canon Powershot D10 camera enables users to take photos underwater. That capacity is given some life in this print advertising campaign developed at Giovanni + Draft FCB, Sao Paulo. Three posed photographs, a family, a beauty contestant and a choir, stand poised above pools of water, ready to be dunked.

Canon PowerShot Waterproof Choir

Canon PowerShot Waterproof Family

Canon PowerShot Waterproof Miss Continental


The More Fun campaign was developed at Giovanni + Draft FCB, São Paulo, by creative directors Adilson Xavier and Ricardo John, head of art Benjamin Yung Jr, copywriter Guilherme Aché, art director Beatriz Sanches, photographer Jairo Goldflus, illustrator Vega at Überhauz.