Cannes Promo and Activation Lions 2011

The results are out for the Promo and Activation Lions at the Cannes International Festival of Creativity. The Promo & Activation category encompasses activity which is designed to create immediate activation and/or offer for the sales of a product or service. This may be effected using sampling, tie-ins, competitions, events, in-store advertising events, exhibitions and other promotional vehicles, such as digital media. Promo & Activation Lions are awarded to the freshest creative ideas that actively engage consumers to products/brands and achieve measurable results. Grand Prix this year went to “American Rom”, the Kandia Dulce chocolate bar campaign, developed at McCann Erickson, Bucharest, Romania. Read on for the list of Gold, Silver and Bronze Lions.

Gold Promo & Activation Lion


Gold Promo Lions

Musical Fitting Rooms, for Starhub Pte Online music store, DDB Singapore
Save As WWF, online WWF environmental awareness campaign, Jung von Matt, Hamburg, Germany
4th Amendment Wear, metallic ink underclothes, 4th Amendment Wear, Boulder, Colorado, USA
American Rom, Kandia Dulce chocolate bar, McCann Erickson, Bucharest, Romania.

Silver Promo Lions

Drunk Valet Bar, Aurora & Boteco Ferraz Chain of Bars, Ogilvy Brasil, São Paulo, Brazil
Greenbacks for Greenback, H&R Block Tax Services, Fallon, Minneapolis, USA
Fast Food, Glaxosmithlkine Heartburn Tablet, Grey Mexico, Mexico
Spread the Ted, TedX Buenos Aires, Ogilvy Argentina, Buenos Aires, Argentina
The Missing Child Initiative, Vermisste Kinder, Kempertrautmann, Hamburg, Germany
Musical Fitting Rooms, Starhub Pte Online Music Store, DDB Singapore, Singapore
The Canvas Experiment, Converse EMEA, Perfect Fools, Stockholm, Sweden
A New Warrior, Greenpeace, DDB Paris, France
Getaway Stockholm, Mini Countryman, Jung von Matt, Stockholm, Sweden
BIC/Tipp-Ex, A Hunter Shoots a Bear, Buzzman Paris, France
Cap Recall, James Ready beer, Leo Burnett, Toronto, Canada
Dated Pillows, Pacific Brands, Happy Soldiers, Sydney, Australia
Big Noses, BGH Air Conditioners, Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina
A New Warrior, Greenpeace, DDB Paris, France

Bronze Promo Lions

Donated Songs, Salvation army, Wirz/BBDO Zürich, Switzerland
Chopsticks, Not Chop-Trees, China Environmental Protection Foundation, DDB China Group, Shanghai, China
Unexpected Luggage, Spanair, Shackleton, Madrid, Spain
The Breathe Happy Social Experiement, Febreze Air Refreshener, Grey New York, USA
Bavaria Dutchdress, Selmore Creative Agency, Amsterdam, The Netherlands
The Fire Works Discount Coupon, BigC store, Lowe Bangkok, Thailand
Big Noses, BGH Air Conditioners, Del Campo Nazca Saatchi & Saatchi, Buenos Aires, Argentina
The Pirate Radio Experiment, International Society for Human Rights, Jung von Matt, Hamburg, Germany
Silent National Anthem, Reliance Media Works, Mudras Communications, Mumbai, India
Test Drive, Volkswagen Passat, Try Advertising Agency, Oslo, Norway
M&M’s Find Red, Mars, Proximity Canada, Canada
Speedsale, Papercut Shop, DDB Stockholm, Sweden
Duty Calls, Electronic Arts, Wieden+Kennedy, Portland, USA
Parental Control, Bandsports, Ogilvy Brasil, São Paulo, Brazil
Pay With a Tweet, Innovative Thunder, R/GA New York, USA
Junk Food Packaging, Bolthouse Farms Baby Carrots, Crispin Porter + Bogusky, Boulder, USA
Domino’s App, Domino’s Pizza Restaurant, Hakuhodo Tokyo, Japan
Getaway Stockholm, Mini Countryman, Jung von Matt, Stockholm
Stories from the Street, Melbourne Writers Festival, JWT Melbourne, Australia
Make a Better One Yourself, Then! Kiasma Museum of Contemporary Art, Hasan & Partners, Helsinki, Finland
H&R Block: Never Settle for Less, H&R Block, Fallon Minneapolis, USA
Impulse Saver, Westpac, Colenso BBDO, Auckland, New Zealand
Waking Up The Neighbourhood, POWA Femual Abuse Prevention, Ogilvy Johannesburg, South Africa
What a Person Can Miss a Machine Will Find, The Polish Federation of Cancer Survivors, Euro RSCG Warsaw, Poland
Dated Pillows, Pacific Brands, Happy Soldiers, Sydney, Australia
Decode Jay-Z with Bing, Droga5 New York, USA
Bud Ice Cold Index, Budweiser, DDB UK, London, UK

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