Cannes Media Lions 2011

Results are out for the Media category at Cannes International Advertising Festival. The Media Lions category, which saw a 34% rise in entries this year to 2,895, was judged by a team of international media professionals led by Maria Luisa Francoli Plaza, Global Chief Executive Officer of MPG. 222 entries were shortlisted with 14 winning Gold, 31 Silver and 38 Bronze Lions. Grand Prix went to Cheil Worldwide, Seoul, for Tesco’s HomePlus Subway Virtual Store. Jung von Matt, Hamburg were presented with the prestigious Media Agency of the Year award during the ceremony. Second place went to Cheil Worldwide, Seoul and third to Ogilvy Argentina, Buenos Aires.

Gold Media Lion

Gold Media Lions

Iwate Nippo, Your Happy News Is Our Top Story, Hakuhodo DY, Japan
Sportscheck, Sporty Vouchers, Ogilvy Frankfurt, Germany
Europcar Crush Hour, Autoliberte, Ogilvy France, Paris, France
The Missing Child Initiative (Vermisste Kinder), Kempertrautmann, Hamburg, Germany
Nissan/Sony Playstation GT Academy, Manning Gottlieb OMD, London, UK
IRN Bru, Bruzil, PHD London, UK
Nike City Cup, MPG Mexico
WWF Save as WWF, Jung von Matt, Hamburg, Germany, GoSign Media, Hamburg
Fidelity Investments, Follow the Green Line, MPG Boston, USA, Media Contacts, Boston, USA
Duracell 20 Percent More, Starcom Mediavest Group, San Juan, Puerto Rico
Garnier (L’Oreal), The World’s First Newspaper on 100% Recycled Newsprint, Lodestar UM, Mumbai, India
Homeplus Subway Virtual Store, Cheil Worldwide, Seoul, South Korea
Kaizers Orchestra, Heartbreaker<3, Starcom Norway, Oslo, Norway, Anorak, Oslo, Haaland Eidsvaag & Stroem, Oslo Brand Collective, June 16th 2014, Memac Ogilvy Label, Tunisia, Ogilvy Public Relations Worldwide, Tunis, Mindshare, Tunnis

Silver Media Lions

All Brazilian Screens Changed to Semp Toshiba, TV and Computer Talent, São Paulo, Brazil
International Society for Human Rights, The Pirate Radio Experiment, Jung von Matt, Hamburg, Berlin, Germany
Starhub, Musical Fitting Rooms, DDB Singapore
Reporters Without Borders, Publicis Brussels, Belgium
Heineken, Soproni Perfect Draught, Initiative Budapest, Hungary,
Stada, Equipping the Most Exposed Grippostad C Flu Medicine, Initiative Media, Hamburg, Germany
Target, Kaleidoscopic Fashion Spectacular, Target Mother New York, USA
KOC Group Media Pitch, Mindshare Services, Istanbul, Turkey
Kyushu Railway Company 250 km Wave, Dentsu, Tokyo, Japan
Mars – My Ideal Dog, Havas Media, Miami, USA
Gasco, Mission Impossible, Santiago de Chile, Arena Chile, Santiago, Voxcom Santiago
Burger King Gatecrash The World Cup, Initiative Madrid, Spain
Coca Cola Friendship Machine, Ogilvy Argentina, Buenos Aires, Argentina
Vitasoy, It’s Face Time!, PHD Hong Kong, DDB Group Hong Kong
Bic/Tipp-Ex, A Hunter Shoots a Bear, Buzzman Paris, France
The National HIV Council, F**k Tree, Starcom Stockholm, Sweden
Old Spice Responses, Wieden+Kennedy Portland, USA
Commonwealth Bank of Australia, The Commbank Property Guide Application, Ikon Communications, Sydney, The White Agency Sydney, Vivant Sydney, Australia
Converse, The Sampler Mobile App, R/GA New York, USA
Pacific Brands, Dated Pillows, Happy Soldiers, Sydney, Mediacom, Sydney, Australia
Renault, The Megane Experiment, Publicis London, Publicis Modem, London, UK
Kandia Dulce, American Rom, BV McCann Erickson, Bucharest, Romania
Coca Cola, Gol Oool, Coca-Cola 2010 WOrld Cup, JWT Brazil, São Paulo, Brazil
LG Electronics, Washing Tunnel, Y&R South Africa, Johannesburg, Mindshare, Johannesburg, South Africa
Samsung LED 3D TV, Starcom The Netherlands, Amsterdam, The Netherlands
Tata Sky, We Mixed India!, Maxus Mumbai, India
Kyushu Railway Company The 250 KM Wave, Dentsu Tokyo, Japan
Cara Operations, The Rotisserie Channel, Swiss Chalet Restaurat, BBDO Canada, Toronto, MEC Toronto,
UNICEF Kimbo, JWT Madrid, Spain
AMIA, Silhouettes in Memoriam, Jewish Community Centre, Ogilvy Argentina, Buenos Aires, Argentina

Bronze Media Lions

Nickelodeon and Lego Turn TV Station Off, Mediaplus, Munich, Germany
Charmin Pre Commercials, Publicis New York, USA
Volkswagen Test Drive, Try Advertising Agency, Mediacom, Oslo, Norway,
Volkswagen Scirocco Cup, Ogilvy Beijing, China
Carlsberg, Probably The Best Ad in the World, Duval Guillaume Antewerp/Modem Initiative Media, Brussels, Belgium
SpongePill, GlaxosmithKline, 4 AM Saatchi & Saatchi, Guatemala
Safe Child on the Net, Nobody Child Foundation, Publicis Warsaw, Poland
Books Fresheners 100,000 Books, Voskhod Yekaterinburg, Russia
Fur Fur Away Towels, Gilette, BBDO Germany, BBDO Proximity, Düsseldorf, Germany
Ariel Big Stain, Saatchi & Saatchi, Great Wall Advertising, Guangzhou, China
AMIA Silhouettes in Memoriam, Ogilvy Argentina, Buenos Aires, Argentina
Get Lost In The West End, West End Partnership, Cake London, UK
Little Robin, Opvoedingslijn Parent Advice Helpline, Duval Guillaume Antwerp/Modem, Belgium
Target Kaleidoscopic Fashion Spectacular, Mother New York, USA, Welcome and Goodbye, Online Railway Booking Site, DDB Paris, France
T-Mobile, Welcome Back, Saatchi & Saatchi, Mediacom, London, UK
Burma Human Rights Watch, Petition, JWT New York, USA
Boob Hijack, Coppafeel!, Archibald Ingall Stretton, London
Unbeatable Branded Drama, Unilever, PHD Shanghai, China
Doritos Changing The Game, Goodby Silverstein & Partners, San Francisco, USA
Gatorade Heart of Puerto Rico, JWT San Juan, Puerto Rico
2010 Prince’s Happy Adventure, Saatchi & Saatchi, Shanghai, China
Mini Countryman, Getaway Stockholm, Jung von Matt, Carat, Stockholm, Sweden, C
Fashiontag Flair, Duval Guillaume Brussels, Belgium
Digital Death, Keep a Child Alive AIDS Awareness, TBWA\Chiat\Day, New York, USA
M&M’s Find Red, Proximity Canada
T-Mobile, Welcome Home, Mediacom, Saatchi & Saatchi London, UK,
Nike, Republica Popular Do Corinthians, F/Nazca Saatchi & Saatchi, São Paulo, Brazil
Walkers, Rainy Days, OMD UK, London, UK
Ariel, Fashion Laundry, Ace Saatchi & Saatchi, Makati City, The Philippines
Renault, The Megane Experiment, Publicis London, Publicis Modem, London, UK
The Zimbabwean, The Voiceless Campaign, TBWA\Hunt\Lascaris, Johannesburg, South Africa
One Laptop Per Child, Tesltera, OMD Sydney, Australia
United Nations, I Swim WIth Marcos, Pages BBDO, OMD Dominica, Santo Domingo, Domincan Republic
ASICS Boots, Babel, São Paulo, Brazil
Casa Protegida Julia De Burgos, Hidden Messages, Grey Puerto Rico, Hato Rey, Puerto Rico
Bridge Projection Lifesaver, McCann Erickson, Belgrade, Serbia
Sr Amor Salvation Army, JWT Argentina, Buenos Aires, Argentina

Filed under: Awards, Cannes Lions