Canal+, the French television channel, is promoting its support for the film industry with a series of print advertisements featuring complicated flow charts. Four forms are presented: action, animation, horror and short film. “Shooting a film isn’t that simple. Canal+ supports those who make movies”.
Credits
The Flow Chart campaign was developed at BETC Paris, by executive creative director Stéphane Xiberras, creative director Olivier Apers, art directors/copywriters Gregory Ferembach and David Troquier, and illustrator Les Graphiquants.
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Wouldn’t it be better if the action chart recommended just reading more comics in general instead of specifically American comics?
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