Canal+, the French television channel, is promoting its support for the film industry with a series of print advertisements featuring complicated flow charts. Four forms are presented: action, animation, horror and short film. “Shooting a film isn’t that simple. Canal+ supports those who make movies”.
The Flow Chart campaign was developed at BETC Paris, by executive creative director Stéphane Xiberras, creative director Olivier Apers, art directors/copywriters Gregory Ferembach and David Troquier, and illustrator Les Graphiquants.