Canal Plus Bear
Canal+ has released “Bear”, a commercial demonstrating the subscriber television channel’s commitment to cinema. The Canal Plus Bear commercial features Paul Bearman, who has become inspired by watching movies from the living room carpet. Now he’s become involved in every aspect of directing films. Here we see him directing a medieval war film, working with actors, editors and musicians to bring a dramatic siege to life. The more you watch Canal+ the more you love cinema.
Click on the image below to play the Canal Plus Bear video.
Canal+ has always been committed to cinema. It is more than a mere broadcaster. It always sought to go the extra mile for its subscribers and portray the film industry as no one else has done: emphasizing the diversity of the genres, deciphering current and future trends, empowering actors and directors, and in general, transmitting the passion of all those who work in the film industry to its subscribers. Thanks to its varied and cutting-edge programming from blockbusters to art films. Thanks to the unique, quality insight that it provides into what goes on in front and behind the camera. Thanks to the unique ties that it maintains with the film industry (Studio CANAL, partnerships, financing, Cannes Festival, the César awards, etc.)
Canal Plus Bear Credits
The Bear ad was developed at BETC Paris by exective team Raphaël de Andréis, Alexandre George, Guillaume Espinet, Sébastien Jauffret, global creative director Stéphane Xiberras, art director Eric Astorgue, assistant art director Julien Schmitt, copywriter Jean-Christophe Royer, strategic planner Clarisse Lacarau, traffic director Loren Hecker, agency producers Isabelle Ménard and David Green, working with Canal+ marketing team Maxime Saada, Samantha Etienne, Béatrice Roux, Mathieu Mazuel, Périne Long.