Activision has released “The Vet and The N00b”, an integrated advertising campaign promoting Call of Duty®: Modern Warfare® 3. The campaign includes a live action trailer featuring Sam Worthington, Jonah Hill and Dwight Howard. Worthington the veteran gives pointers to Hill, who rises to the challenge of the game. Whether you’re a veteran of Call of Duty or a n00b just starting out, there’s a soldier in all of us. Posters and online elements present the transformation from n00b to vet.
Click on the image below to play the Vet and Noob video in YouTube (HD)
Check out Jay Leno’s spoof, in which he blows up David Letterman’s studio. Click on the image below to play the video in YouTube (HD)
The Vet and Noob ad was developed at 72andSunny by chief executive officer Glenn Cole, creative director/copywriter Jason Norcross, creative director/designer Bryan Rowles, copywriter Walter May, director of film production Sam Baerwald, producers Angelo Ferrugia and Dan Ruth.
Editing was by editors Rich Orrick at Spot Welders and Walter May at 72 and Sunny, with producer Carolina Wallace, assistant editor Healy Snow, executive producer David Glean.
Visual Effects were produced at Kilt Studios, Digital Domain, Ring of Fire, Spatial Harmonics Group, by executive producer Matthew McManus lead compositor Andy Davis, VFX supervisor Dan Kaufman, producer Chris Fieldhouse, creative director Aladino Debert, producer Casey Conroy, compositor Brian Schneider, producer Will Shepard, VFX artist Wayne England.
Motion graphics was produced at SPOV by executive creative director Allen Leitch, executive producer Dan Higgott and producer Emma Clarke.
Audio post production was done at Lime Studios, Santa Monica, by mixer Loren Silber and assistant mixer Lindsay Alvarez.
Online production was done at Method Studios, Los Angeles, by smoke artist Jason Frank, producers Colin Clarry and Carla Attanasio, executive producer Robert Owens.
Telecine was produced at Company 3, Los Angeles, by colorists Stephan Sonnenfeld and Siggy Ferstl, producers Rhubie Jovanov and Matt Moran,
The print/outdoor campaign was developed at 72 and Sunny by chief creative officer Glenn Cole, designers Peter Vattanatham, copywriters Ben Dean, Jay Kamath and Teddy Miller, art producer Natalie Flemming, print producer Melissa Harris, photographer F Scott Schafer. Retouching was by Catchlight Digital.
The digital campaign was developed at 72 and Sunny by interactive creative director Peter Novosel, designer Geo Panchame, producers Sasha Koehn and Shoni Gustafson, director of interactive production Rebekah Jefferis. Digital elements were produced at Joystick Interactive by creative director Josh Holmes, technical director Phil Euler, interactive producer Nikkayla Hyder, developers James Florentino, Keil Asuncion, Caster Whitlock, Dan Perez and Carlo Santos.