Cadbury Race Season
Cadbury has extended the Spots v Stripes campaign with the Race Season, in support of the 2012 Olympics. Whether you’re on a mission to set a brand new world record or just horsing around, it’s the season to prove your speed and agility. The campaign provides UK residents six weeks to try six different races: from video races, where you upload a video of your attempt, to online races or the Big Race Bar race. Cadbury is running Race Season events around the UK where contestants race in front of a live audience. Fast Thursday races can be joined on Facebook: Spots vs Stripes.
Click on the image below to play the TV ad in YouTube (HD)
The Race Season was launched by a load of YouTubers/viral video stars and record breakers set in a room with comedian Katy Brand and British athlete Roger Black. Nine new Guinness world records were set for everyday activities such as tea making and mouse scrolling. Think you’re fast? Try and beat their times at Spots vs Stripes Race Season.
Click on the image below to play the Race Season launch video in YouTube (HD)
Agencies working across the integrated campaign are PrettyGreen, Fallon, Rubber Republic and PHD.
The Race Season ad was developed at Fallon London by creative directors John Allison and Chris Bovill, creative Emily Cussins and agency producer Michael MacMillian.
Music was supervised at Major Tom, London.