Cadbury South Africa has released “Monks”, a new addition to the Cup and A Half Full of Joy advertising campaign. Filmed entirely on location in rural China, the commercial captures a surreal moment of pure joy in a Buddhist monastery. A temple gathering takes a new turn with the addition of purple helium-filled balloons, with the monks released to groove to the sounds of Flo Rida track “Low”, starting with the chorus line, “apple bottom jeans, boots with the fur”.
Click on the image below to play the video in YouTube (HD)
The Monks ad was developed at Ogilvy & Mather, Johannesburg, by creative directors Fran Luckin and Jonathan Beggs, art director Shane Forbes, copywriters David Krueger, Mike Middleton, Greg Banach, Tamsin Holton and Albertus Lombard, and agency producer Tsakane Mogale.
Post production was done by editor Kobus Loots at Upstairs, Cape Town and Christian Van Der Walt at Sinister, Johannesburg. Production in China was by P.l.G. China. Music was composed by Rich Aronson, Lunal.