Cadbury Coin Sculpture
The Cadbury Spots v Stripes Race Season, connecting with the build up to the London 2012 Olympics, was promoted with a coin sculpture installed on London’s South Bank. The Race Season includes the challenge to find the world’s fastest racers including the world’s fastest coin stacker. 31,010 coins were assembled over five days by a team from 2D3D. Singer Alexandra Burke and athlete Steve Backley launched the coin stacking race by the sculpture.
Click on the image below to play the construction video
Click on the image below to play the launch video featuring Alexandra Burke and Steve Backley
The concept was developed at PrettyGreen. The sculpture was produced by 2D3D. Filming was shot by directors Will Riddell and Ross Bennett.