Burger King‘s reinvented packaging, launched in 2010, included redesigned illustrations of sandwiches, sides and ingredients, along with a new icon system and sandwich wrapper by graphic designer and illustrator David Iglesias. The fast food giant wanted to expand its universal appeal by focusing more on bold illustrations and reducing the amount of text on their products.
Credits
The Burger King redesign was developed at Crispin Porter + Bogusky by creative director James Dawson-Hollis, art director Mike del Marmol and designer David Iglesias at Tender Creative, New York.
via PSFK, Stocklogos and David Iglesias
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