Burger King Global Packaging

Burger King‘s reinvented packaging, launched in 2010, included redesigned illustrations of sandwiches, sides and ingredients, along with a new icon system and sandwich wrapper by graphic designer and illustrator David Iglesias. The fast food giant wanted to expand its universal appeal by focusing more on bold illustrations and reducing the amount of text on their products.

Burger King crown


Burger King group shot

Burger King icons

Burger King logos

Burger King Whopper bags

Burger King Whopper

Burger King Whopper bag detail

Burger King Fries

Burger King Onion Rings

Burger King Joe

Burger King Soda

Burger King Soda Detail

Burger King Wrap

Burger King Wrap

Credits

The Burger King redesign was developed at Crispin Porter + Bogusky by creative director James Dawson-Hollis, art director Mike del Marmol and designer David Iglesias at Tender Creative, New York.

via PSFK, Stocklogos and David Iglesias