Bundy 5 Filtered

Bundaberg Rum is promoting Bundy 5, a clear spirit with character, in a print advertising campaign presenting men in gritty and absurd situations. A man with a prosthetic hand holds up his remaining five fingers to represent five filters used for Bundy 5. A man in bed with two dolphins represents Bundy 5 as raw as the sashimi of Rum.

Bundy 5 Filtered - Prosthetic print advertisement

Bundy 5 Raw - Dolphins in Bed print advertisement


The Filtered campaign was developed at Leo Burnett Sydney by executive creative director Andy DiLallo, creative director/art director Tim Green, copywriter Rupert Taylor, with photographer Jean-Yves Lemoigne, producers Aline Martinais and Laure Dupont at Continental Productions, Paris, producer Adrian Appel at Katapolt, retoucher Christophe Huet at Asile, Paris, and typographer Stuart Tobin.

  • Steve

    Logo is far too small and faint.

  • Me

    hahaha, did the client or the agency come up with the ‘double meaning’. Hope it was the client because they sure will be surprised when they realise. This creative is EVERYWHERE at the moment!!!!