Bundy 5 Filtered
Bundaberg Rum is promoting Bundy 5, a clear spirit with character, in a print advertising campaign presenting men in gritty and absurd situations. A man with a prosthetic hand holds up his remaining five fingers to represent five filters used for Bundy 5. A man in bed with two dolphins represents Bundy 5 as raw as the sashimi of Rum.
The Filtered campaign was developed at Leo Burnett Sydney by executive creative director Andy DiLallo, creative director/art director Tim Green, copywriter Rupert Taylor, with photographer Jean-Yves Lemoigne, producers Aline Martinais and Laure Dupont at Continental Productions, Paris, producer Adrian Appel at Katapolt, retoucher Christophe Huet at Asile, Paris, and typographer Stuart Tobin.