Budweiser Wild West drama

Anheuser Busch took Budweiser to the Super Bowl in 2011 in “Budweiser Wild West”, a television commercial directed by Ivan Zacharias. An outlaw (Peter Stormare) walks into the saloon demanding a Budweiser. The bartender nervously informs him that they’re out. Fortunately the Budweiser Clydesdales come to the rescue, with the commercial changing mood with the Elton John song, “Tiny Dancer”.

Budweiser Wild West commercial


The Budweiser Wild West ad was developed at Anomaly by executive creative director Mike Byrne, creative director/copywriter Andy Carrigan, creative director Richard Mulder, associate creative director/art director Jon Zast, copywriter Tucker Loosbrook, art director Scott Hitchcock, and agency producers Winslow Dennis, Andrew Loevenguth and Tom Sann.

Filming was shot by director Ivan Zacharias via Smuggler with director of photography Jan Velicky, executive producers Allison Kunzman and Patrick Milling Smith, producer Nick Landon, and editor Filip Malasek at Robota.

Post production was done at The Mill, New York, by executive producer Verity Grantham, VFX producer Zu Alkadiri, shoot supervisor Michael Gibson, 2D lead artist Iwan Zwarts, 3D artist Dan Williams, assist Dexter Davey and designer Arielle Frost.

Audio post production was done at Sound Lounge by Philip Loeb. Colorist was Tim Masick at Company 3, New York with executive producer Tara Dowd.

Music, “Tiny Dancer” by Elton John, was licensed at Search Party Music by Sara Matarazzo.