Anheuser Busch took Budweiser to the Super Bowl in 2011 in “Wild West”, a television commercial directed by Ivan Zacharias. An outlaw (Peter Stormare) walks into the saloon demanding a Budweiser. The bartender nervously informs him that they’re out. Fortunately the Budweiser Clydesdales come to the rescue, with the commercial changing mood with the Elton John song, “Tiny Dancer”.
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The Wild West ad was developed at Anomaly by executive creative director Mike Byrne, creative director/copywriter Andy Carrigan, creative director Richard Mulder, associate creative director/art director Jon Zast, copywriter Tucker Loosbrook, art director Scott Hitchcock, and agency producers Winslow Dennis, Andrew Loevenguth and Tom Sann.
Editor was Filip Malasek at Robota.
Post production was done at The Mill, New York, by executive producer Verity Grantham, VFX producer Zu Alkadiri, shoot supervisor Michael Gibson, 2D lead artist Iwan Zwarts, 3D artist Dan Williams, assist Dexter Davey and designer Arielle Frost.
Music, “Tiny Dancer” by Elton John, was licensed at Search Party Music by Sara Matarazzo.