Anheuser Busch is presenting Budweiser as the beer of choice for homecoming parties for soldier returning from active service to their homes in the USA. In “Coming Home”, a television commercial, we’re presented with a split screen. On the left we follow a soldier as he returns home, from the first phone call, to the plane and bus journey. On the right we see the soldier’s family and friends preparing for the welcome home party. The ad finishes with the tag line, “Proudly Serving Those Who Serve”.
Click on the image below to play the Coming Home video in YouTube (HD)
The Coming Home ad was developed at Anomaly, New York, by executive creative director Mike Byrne, account supervisor Josh Klein, with brand director Damien Reid.
Filming was shot by director Michael Haussman via HSI Productions, with executive producers Michael McQuhae and Rebecca Skinner, director of photography Paul Laufer and production designer Richard Lassalle.
Colorist was Beau Leon at New Hat.
Music is by “Going Home”, by Dan Auerbach, from his debut 2008 album Keep It Hid.