British telco BT is broadcasting the “2nd biggest wedding of the year” on April 23, bringing together Adam and Jane, the screen couple played by Kris Marshall and Esther Hall. Momentum for the next phase of the ongoing television advertising drama has been fostered with an online campaign at BT Life and Facebook in which fans voted on the bride’s dress, the wedding car and music for the first wedding dance.
The campaign began in 2005, with Adam meeting single mother Jane in a lift at work. The couple got engaged in 2009 but went through a rocky time with Adam taking up a dream job offer in Cornwall.
Click on the image below to play the Story So Far in YouTube (HD)
BT invited members of the public to give their feedback on the campaign’s ongoing plot with a commercial, “Heart to Heart”. After viewer feedback from 1.6 million fans, BT revealed that Jane is pregnant.
Click on the image below to play the Heart to Heart video in YouTube (HD)
Click on the image below to play the Reveal video in YouTube (HD)
In the latest instalment a heavily pregnant Jane is planning the wedding when she suddenly goes into labour early. As a result, the couple don’t have time to plan their wedding. To say thank you to fans of the long running series, BT has selected two lucky voters at random to become wedding guests, invited on set for filming at St Peter’s Church in Hascombe, Surrey.
Click on the image below to play the 2nd Biggest Wedding of the Year video in YouTube (HD)
Click on the image below to play the Dress video in YouTube (HD)
Click on the image below to play the First Dance video in YouTube (HD)
Click on the image below to play the Choose the Car video in YouTube (HD)
Click on the image below to play the Homemovers (Teddy) video in YouTube (HD)
Click on the image below to play the Wedding reception video in YouTube (HD)
David James, marketing director, BT Retail Consumer, said: “This is an important moment in a much loved storyline which has been running for nearly six years. There was an overwhelming response to the pregnancy vote, and it seems only right that Adam and Jane fans should have a chance to be a part of the couple’s big day, as they finally tie the knot.”
The Adam and Jane campaign was developed at AMV BBDO, London, by copywriters Phil Martin and Mary Wear, art director Brian Campbell.
Filming was shot by director Declan Lowney via HSI London with director of photography Ray Coates.