British Arrows Jelly

To mark the results of the prestigious 2011 British Arrow awards held last night in London, White Lodge @ Blink, The Mill and MPC joined forces to create a luxuriously sensuous fashion film to showcase the generous support of the event sponsors. Shot on location at the quintessentially British listed building 33 Portland Place (where key scenes from the Oscar-winning ‘Kings Speech’ were filmed), the piece plays with the current hot-trend for colour blocking outfits with bright, confident, clashing tones. Developing a playful take on the style concept, White Lodge director Karan Kandhari introduced a destructive mischief to show all manner of jellies meeting a variety of sticky endings: under a seductively stilettoed foot, in the flames of a raging blow torch, and stroked to oblivion on a metallic grater.

British Arrows Jelly

Click on the image below to play the British Arrows Jelly video in YouTube


The British Arrows ‘Jelly’ spot was produced at White Lodge @ Blink, London, by executive producer Stephen Whelan, director Karan Kandhari, director of photography Bjørn Stale Bratberg, assistant director Shane McNamara, digital technicians Lawrence Bewsher, Liz Hoar, focus puller Karl Hui.

“The aim was to make something fun and visual by using contrasts within the film — subtle graceful moments against harsher ones,” explains Karan. “Adding to this, the stark vibrancy of colour blocking as an aesthetic felt like the perfect application to create another level of contrast as it played against the more vintage opulence of the dark interior.”

Editor was Ed Cheesman at Final Cut. Post production was done at The Mill, London, by executive producer Luke Colson, producer John Thornton and colourist James Bamford.

“The Mill were once again asked to help create the sponsors film for the British Arrows and better still White Lodge got involved on the Production side,” says Luke Colson, Executive Producer at The Mill. “Once we looked at the treatment from Karan we were in no doubt that the film would be a hit. A few days in Flame, Smoke and Nuke, and a Grade with James Bamford were all that was needed to make this beautifully shot film look even nicer.”

Additional VFX was produced at The Moving Picture Company, London. “MPC jumped at the chance to be involved in such a fantastic film,” adds MPC MD Graham Bird. “The MPC FX Studio created photo real 3D Jelly beans to enhance the volume of the shots in camera along with a few extra flourishes to tighten a couple of the other sponsor logos. The end result is testament to a number of very talented people collaborating brilliantly to create a great looking film.”

Stylist was Bee at White Lodge. Hair was styled by Lara Zee. Make-up was by Vanesa Guallar. Clothing featured was by Tibi, Paul & Joe, Badgley Mischka, Sophie Gittins, Folli Follie and Orla Kiely.