Bridgestone Carma and Reply All at Super Bowl 2011
Bridgestone is once again running two television commercials in the Super Bowl, created and produced by two different teams. In “Carma” a chance encounter on an idyllic woodland road puts one driver’s fate squarely in the paws of a very special little beaver. In “Reply All,” an office worker goes the extra mile to put right the impact of sending one email to everyone. The teasers are out now and will be updated with the full versions of the day of the Super Bowl XLV, February 6.
Click on the image below to play the Carma commercial in YouTube
Click on the image below to play the Reply All commercial in YouTube
The Bridgestone campaign was developed at The Richards Group by creative director Glenn Dady, copywriter Bill Cochran and art director Patrick Murray (Reply All), copywriter Mike Bales and art director Shane Altman (Carma), and agency producer JR Dixon.
Filming for Carma was shot by director Kinka Usher, House of Usher, with director of photography John Toll, editor Tom Muldoon of Nomad. VFX/animation was produced at Method Studios. Music/sound design were produced at Wave Studios, London.
Filming for Reply All was directed by Jim Jenkins via O Positive Films, with director of photography Claudio Miranda. Editor was Ian Mackenzie at Mackenzie Cutler. VFX animation was produced at The Mill New York.
Click on the image below to play the Carma Behind the Scenes video.
Click on the image below to play the Reply All Behind the Scenes video.