Braun Unwanted Hair Disasters
Braun is promoting the Silk epil Xpressive wet and dry epilator with a print advertising campaign featuring three disasters: The 1912 sinking of the the Titanic, the 1937 Hindenburg zeppelin disaster, and the impact of the prehistoric Chixulub meteor on the Earth’s dinosaur population. “Unwanted body hair can be such a disaster. Get rid of it with the new Silk epil Xpressive”.
The Unwanted Body Hair Disaster campaign was developed at Impact BBDO, United Arab Emirates, by executive creative director Fouad Abdel Malak, creative director / copywriter Amit Kapoor, associate creative director/art director/illustrator Dinesh Tharippa, account manager Noura Al Nazer and BU general manager Talal Sheikh Elard.